Close-up of the words "FORM THEORY" in dark green capital letters on a black background.

Creating elevated spaces that aren’t just beautiful, but intentional, intuitive, and quietly unforgettable.

(design) (furnish) (style)

View of a cozy living room with a beige wall, a white couch, a blue armchair, a side table with a lamp, a potted plant, and abstract art on the wall.
A smiling blonde woman wearing a cream-colored blazer and necklace sitting against a pink wall with a cactus plant in the foreground.

Tori Herman, Founder and Principal Designer


A bedroom with a king-sized bed, beige curtains, and a large window. There are two matching nightstands with lamps, a mirror closet, and a potted plant next to the right nightstand.

Transitional bedroom for a San Diego short-term rental

We blend strategy and style to transform spaces.

Let's connect

Our Services

  • Need a designer’s eye to bring clarity and direction to your space? In this up-to-2-hour session, we’ll walk through your home, refine layouts, colors, and finishes, and solve your design challenges on the spot. You’ll leave with expert guidance, renewed confidence, and a clear plan forward. Available virtually or in person.

  • When your space needs that cohesive, finished look, this is where we come in. From furniture selection and layout to fabrics, lighting, and art, we’ll create a home that feels effortlessly curated and beautifully balanced. You’ll receive a complete design plan that fits your style and lifestyle. Available virtually or in person.

    • We also offer short-term rental furnishings designed to attract the best guests and maximize your property’s appeal. 

  • Ideal for smaller scale renovations where great design makes all the difference. Whether it’s a kitchen, bathroom, or main living area, we’ll guide you through finishes, fixtures, and layouts with ease. You’ll walk away with a cohesive vision and a clear, confident plan to bring it all to life.

Close-up of a sandy, textured surface with varying shades of beige and light brown.
Close-up of a neatly made bed with a wooden headboard, two large gray pillows, and two white pillows, with a bedside lamp casting warm light, and artwork on the wall above.

Design you can feel.

Let’s work together